So how do you incorporate data-driven marketing into your business and start reaping the benefits? This team should include members from different departments and cross-disciplinary teams. Determine what types of data can have a positive impact on your marketing strategy. Consider collecting the following types of data:. Get started by asking the different members of your new team what types of data they create and consume and gather what you can from additional departments as well.
Data Driven Marketing for Dummies
Evaluate your data against your KPIs, you can start using that data to drive your marketing strategy:. A Refine Your Content Marketing Strategy: You might already use content marketing to attract and engage your audience. You can even combine your sales and content market strategies seamlessly to earn more revenue. Experiment with various kinds of content, including images, GIFS and video.
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It may take some trial and error, but your data should help you determine how to best engage with your audience. Now, you have to decide how to address those issues. Are customers getting stuck with items in the shopping cart? How can you get them to make the purchase? One example is Pura Vida Bracelets. Your data can help you look into other channels and formats. You may want to try co-marketing opportunities with businesses with dissimilar products or start an affiliate program in which your high-value customers spread the word about your brand in exchange for discounts or other benefits.
While data can help with developing a new marketing strategy, it must be frequently manipulated and tested. The goal is to be able to quickly and efficiently gather valuable data so you can continue to draw conclusions and build out new experiments. The more data you have and test, the more informed your marketing efforts will be. Achieving a true data-driven marketing strategy can be challenging.
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Enlarge cover. Error rating book. Refresh and try again. Open Preview See a Problem? Details if other :. Thanks for telling us about the problem. Return to Book Page. Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products.
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Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. D Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently.
Identifying the common characteristics of customers who buy the same products from your company or who might be likely to leave you Tips on using data to predict customer purchasing behavior based on past performance Using customer data and marketing analytics to predict when customers will purchase certain items Information on how data collected can help with merchandise planning Breaking down customers into segments for easier market targeting Building a degree view of a customer base Data Driven Marketing For Dummies assists marketing professionals at all levels of business in accelerating sales through analytical insights.
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Data Driven Marketing For Dummies Cheat Sheet
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Feb 17, Sebastian rated it it was amazing. This is a phenomenon introduction to Database Marketing. Had I read this book prior to starting my analyst role at American Girl, I would have shaved weeks off my on-boarding training. Highly recommended. If I ever teach a course on this subject, I'll be sure to consider this as the text. Apr 07, David rated it liked it. Very intro.
Nov 26, David Roberts rated it really liked it. It's also often referred to as database marketing and is about using the data you get from statistics, marketing tools like reward cards, online tools like e-newsletter lists and websites like email sites and social media, and using it to sell stuff. Nowadays on the internet there is a huge amount of data from sites like facebook that can be data mined.
One thing that is on the way out is blanket advertising whether that be sending direct mail to everyone in a certain postal sector or having sales people touting your product in the street.
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Now it's cheaper and more cost effective to target who you send an advert to. I think in the near future there is even talk of them paying people who match a certain demographic to watch an advert. It's an excellent introduction to this subject. Can't remember. Jennifer rated it liked it Aug 21, John rated it really liked it Nov 02, Neil Montes rated it liked it May 19, Sam rated it really liked it Oct 26, Nathan rated it liked it Jan 12, Moosa rated it it was amazing Dec 30,