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It addresses the way in which sports fans through new media technology e.

Sports Fans, Identity, and Socialization: Exploring the Fandemonium | Journal of Sport Management

While for many, this takes the form of less-intensive practices like commenting on a message board, for others it takes on a more involved form. One of the most prominent forms of this user-generated sports media content is the blog, which is increasingly prevalent across the world of online sports media. Fans match their consumption of sports media with production of sports media, with blogs, podcasts, and fan-produced videos all proliferating. It is pointed out that media production enables fans to transform and recontextualize the traditional mass media narratives.

In recent years there has been a significant increase in the number of female participants in, and fans of, sport. It is becoming more common to find women with a passion for sport. Therefore, women continue to be restricted in their patterns of attendance to sport events.

The last section deals with fantasy sports. With the recent explosion of affordable technology and growth of the Internet, more sports fans have found yet another avenue to express their obsession with sports: fantasy sports. In an age when scores and statistics can be exchanged and analyzed in a matter of seconds, sports fans can play out their fantasies by creating leagues and teams in cyberspace, measuring their skills against other fans, which could reside anywhere from next door to the other side of the world.

A fantasy sports league is made up of a group of participants who compete against each other based on statistics from real-world competitions.


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There seems to be no significant connection between actual participation in team sports and participation in fantasy sports. However, it is stated that knowledge of motivations for participating in a fantasy sport that is based on the real sport may provide further insight into sports fan motivations in general. Additionally, there may be gratifications sought through online gaming that are not fulfilled by mere sports consumption alone or perhaps not fulfilled completely.

Participants may enjoy the thrill of victory, the agony of defeat, and the managerial decisions that accompany the fantasy sport experience. Sports Fans, Identity, and Socialization offers a range of diverse views on sports fans and communication, and provides an excellent resource for academics interested in the culture and business of mediated sports fandom.

Many of the chapters in the book tend to raise more questions than they answer. Although it can be frustrating this circumstance contributes to the fact that the anthology is full of interesting ideas and suggestions capable of motivating future research in the field. The Internet revolution has opened up new possibilities for mediation of sports, communication between sports fans, and the development of new and expanded sporting and fandom cultures.

It took a while for scholarly research to pay full attention to mediated sports, but the last decade or so has seen a large number of studies and publications in this field. The editors are Adam C.

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